The transcriptions provided on this website are generated using artificial intelligence (AI) technology and may contain significant errors, including instances where the AI system can incorrectly add or invent content that was never actually spoken in the original audio. These errors may include fabricated medical terminology, non-existent treatments, incorrect demographic information, or other invented content that was not present in the original recording. These transcriptions of radio shows discussing integrative cancer therapies are provided solely as part of Yes to Life’s educational resources to help cancer patients and their families learn about additional therapies and treatments that may be available to support them before, during, and after medical treatment. Neither these transcriptions nor the original audio recordings constitute medical advice or endorsement of any particular treatment, practitioner, or clinic. By accessing these transcriptions, you acknowledge that Yes to Life does not guarantee their accuracy, completeness, or reliability, and expressly disclaims liability for any errors, omissions, or misinterpretations. All medical decisions should be made solely in consultation with qualified healthcare professionals. These transcriptions are protected by copyright law and are the property of Yes to Life. If you identify errors or inaccuracies, please contact us immediately at office@yestolife.org.uk for correction.

Robin Daly
Hello and welcome to the Yes To Life show. I’m Robin Daly, host of the show and founder of the UK charity of the same name, Yes To Life, that advocates for more and better choices for those with cancer through the adoption of integrated medicine, an approach which looks at all the challenges of cancer, physical, mental, spiritual, emotional, with a view to providing holistic support and promoting more and fuller recoveries. It’s almost 20 years since Yes To Life set out on its mission and at that time and for many years after, Patricia Pete was a lone voice offering a unique service through cancer options, helping people navigate the complexities and challenges of combining conventional care with lifestyle and complementary methods. Well before the term integrated medicine was even common currency. In recent years Patricia decided that the time had come to spread her by then vast knowledge and experience of the field through the foundation of the Pete Institute for Cancer Knowledge. My guest today, Rheda Keder is one of the new generation of cancer support specialists to come from the Pete Institute. Hi Rheda, lovely to meet you and thanks so much for being my guest on the Yes To Life show today.

Rheda Keder
Hi Robin, thank you so much for having me today. I’m very excited to be part of Yes To Life, the interview.

Robin Daly
Great. So you describe yourself as a council support specialist and as such you seem to be bringing together several different strands of support all into one role. All of these I’m interested in planning to find out more about today. But first I wanted to trace your own journey. So I noticed you started out as an education psychologist consultant, which I could see could provide a great foundation for some of the work you’re doing now. But can you fill in the steps that took you from there to being a cancer support specialist?

Rheda Keder
Yes, absolutely. So yes, correct. My background is in education psychology, which provided me with a deep understanding of human behavior and mental processes and making it applicable in a different field and enhancing my ability to interact with and contribute to diverse aspect of life and society. So that was my basic knowledge. However, facing the loss of my father to liver cancer and my mother’s glioblastoma diagnosis led me to the world of cancer support. So I felt a strong calling to make a meaningful difference in the life of those facing cancer. So the loss of my father and my mother’s were incredibly transformative events in my life. Here witnessing their challenges gave me, yeah, ignited a fire within me to contribute in a more helpful way. So then I choose to step back from my career and commit myself to acquiring knowledge and conducting research in cancer. And really my intention was to provide support to patients and improve their quality of life during their battles. And well, my journey in terms of cancer started with exploring different approaches to integrative oncology. I aimed at announcing cancer outcomes and it started really with my mom glioblastoma. So I engaged with different medical conferences within these fields around the world. I had the possibility to connect with oncologist and cancer expert worldwide. So yes, this led me to pursue studies as a functional medicine health coach and then enrolled at the PITT Institute where I looked into diverse research concerning integrative cancer therapies.

Robin Daly
So tell me, so particularly I think this is your mother’s situation and you’re saying that this actually sort of pushed you in the direction of actually training yourself and taking an interest. Why were you drawn to look to integrative medicine as opposed to anything else? Why didn’t you want to go and train to be an oncologist?

Rheda Keder
Well, I have to be honest that during the journey with glioblastoma, that was a very challenging time. We did not have much support from conventional medicine. As we know, glioblastoma is one of a brain cancer that presents a formidable challenge. Definitely. Not only to patients and caregivers, but also to medical professionals and researchers too. Unfortunately, the conventional medicine did not give us enough options. To be able to… Well, I decided to explore different options in oncology, integrative oncology, to give me at least a better lifestyle during the journey to my mom. We know that glioblastoma has an aggressive nature and limited treatment options, and it makes a complex puzzle to solve. Yes, so it was a very difficult time, but despite this, I have to say I did not see my mom experience as a defeat, but instead I view it as a victory of empowerment. I think that by providing my mom with knowledge and strategies in integrative oncology, I’ve been able to improve her quality of life despite the circumstances.

Robin Daly
Right, it’s incredibly tough one. Yeah, so out of interest what sort of thing did you find at that time that you felt was of help to him?

Rheda Keder
When I was obviously able to reach different professionals, practitioners and doctors specialized in interpretive oncology and we’ve been able to support her for nine months and the outcome where we’re not bad I have to say and I saw good results and yeah so through this experience and through my personal journey this journey has led me to a profound desire to channel my experience into something positive by becoming a cancer support specialist so I think Robin I’m transforming my pain into a purpose that can impact other lives.

Robin Daly
Yeah, a good thing to do. Yeah, it’s great. I mean, people who have the experience, they’re the people who know what needs to happen. They know where the gaps are, what is needed. So, you say that you trained in functional medicine. Is that something you used with your mother?

Rheda Keder
uh not not at the time because obviously i was not playing at the time

Robin Daly
No, but I mean, did you consult a functionist and practitioner?

Rheda Keder
And I consulted Patricia Pete. He’s one of the practitioners that she gave me the opportunity to start. I also worked with a different practitioner in the US. Also, we had a lot of support from oncologists and different practitioners in Italy. And also in the UK, there are a few companies that they helped us to assess the metabolic assessments.

Robin Daly
Right, so a wide range of sources. So what drew you in particular then to go and train in functional medicine?

Rheda Keder
Well, when my mom unfortunately passed away, I started to have a lot of people that started to contact me because they knew about the journey of my mom. And I started as a helper. So I was helping people to find the right path, to contact the right people. Then I thought I need to know more. I need something, I need something more. And I thought if I actually have a better understanding of the field, which is not cancer because functional medicine and health coaches is a different field, but it’s a good start. So I invited to start from a functional medicine and a health coach. And then through that, I started, I self-study all the clinical trials and then I enrolled with Patricia Pete. I really embraced, sorry, an holistic approach.

Robin Daly
Mm, right. So yeah, we’ll talk about that some more for sure. But I wanted to just home in for a minute on the Peace Institute, your training had there. Peace Institute for Cancer Knowledge. It’s quite a recent development of Patricia Peace after running cancer options for a good nearly two decades, I think. Yes. And in that she’s looking to pass on her knowledge and experience to some more people because she’s been offering really almost unique service, I would say, in Britain. I don’t think I don’t think anybody else could match what she’s been doing. No. And I’m very pleased to hear that she’s passing it on to other people because it was a lot too much great knowledge and experience residing in one person. And she’s been passing it on recently through this course. So it’s great. Maybe you want to just tell us briefly what the course consists of and what you’ve covered. I mean, there may be listeners who are interested themselves.

Rheda Keder
Yeah, so when I started with a foundation cancer therapies with Patricia Peet and the good thing is to have a master or a teacher or like a mentor all the time available. So every time I have a patient that has a complex situation, I always have an amazing group at my back and Patricia always ready to address and to help. Regarding the different subject in the course, we go through martial medicine, to clinical trials, to understanding the chemotherapy and the conflict with eventually some natural compounds. So it’s quite specific and what I like is well, the fact that Patricia Peet, as you say, she has an amazing experience and I feel very supported and the possibility to study and to look into details and personalised therapies. One of the therapies that we look at is, for example, metabolic assessments, functional nutrition or, as I said, also medical mushrooms. So there are different aspects that can be studied that can be beneficial for cancer patients.

Robin Daly
Okay, so anyway, you’ve completed your training with the PhD student now. I take it. Or are you still training further?

Rheda Keder
I’m still like, she has different training, so it starts with the foundation and then it goes to our second session, so I’m still studying and I’m happy to still stay in the Patricia Pitt family.

Robin Daly
I imagine it’s very supportive obviously you know she’s been out there on her own doing it for years but actually it’s obviously much better to be part of a group.

Rheda Keder
And there are other practitioners which is very, it’s amazing that we can support each other and I really feel like in the right place and so yes, this is a good thing and as much as I can, I will stay in the Pete Institute, not only to study but also as a member. Right. Right.

Robin Daly
Okay, interesting. Now, I want to come back. You mentioned that you like to take a holistic approach, yeah? Yes. But nowadays, that can be a vast and complex endeavor. There’s so many strands of you like to a holistic approach, so many possibilities. I just want to ask you, could you share some more about your particular approach and what’s involved in understanding and guiding one individual who comes to you?

Rheda Keder
Yeah, absolutely. So, my realistic approach combines my educational psychology background coaching, obviously, with a comprehensive understanding of cancer and complementary therapy. That this is the complementary therapy is what I actually study with Patricia Pete. So, during my experience, I delve deep into different areas, which is including clinical trials, metabolic assessments, functional nutrition. And one of the important parts as well that for me is really important is the profound influence of emotions on a patient’s journey. So, my mission is to take into consideration, yes, the physical aspects of cancer because it’s very important, but also the emotional and psychological aspects of the cancer patients. So, in my practice, I work, obviously, in collaboration with an oncologist and nutritionist and other health care professionals, and these two develop personalized strategies tailored to the unique needs of each patient. So, one of the first steps of my service is to conduct a metabolic assessment. So, the metabolic assessment plays a really important role in understanding the individual unique needs. When I talk about metabolic assessment, I may give you an example is genomic test. So, understand the tumor and which type of tumor and the metallation, etc. So, these assessments provide insight into how a person-body function at metabolic level, which is very important for cancer patients. So, understanding the specific metabolic requirements of each individual obviously can help to craft treatment strategies which are aligned with their body’s needs.

Robin Daly
Okay, so when you’re doing this assessment, are you looking for deficiencies? Are you looking for excesses of some things that shouldn’t be there? Yeah, so maybe a little bit more detail of what you’re looking for there would be interesting.

Rheda Keder
Yes. Yeah. Absolutely. So the main, the important thing is to understand, to improve the immune system. So during- Right. … quality assessment, we look at the efficiencies or obviously, we also do the genomic test to understand the type of methylation of the tumor, and yes, all the parts of vitamins level, nutrition level, so all the macro and micronutrients, and yes. So this approach leads us to understand the situation of the patient and have a better outcome because what we need during the cancer journey is to make sure that the immune system is re-equilibrated, is stable again.

Robin Daly
Right. So you’re looking to, yeah, if you’re looking for divisions, as you’re looking to see where you need extra support, you’re looking for toxicity, presumably, as well as excess of things. And therefore, you’re looking for what maybe needs to be detoxified. And then the third thing you’re mentioning there is you’re looking actually, well, what is this cancer they’ve got? How does it respond to things? And what, therefore, what kind of therapy is going to be helpful in trying to address it? Is that right?

Rheda Keder
That’s correct. When I talk about therapy, I always talk like holistic therapy, and not conventional therapy because of this different conventional therapy is the oncologist that will need to look at that. To understand all the natural sides, I collaborate with the different doctors specializing in integrative oncology as well. That’s helped to decide the best holistic therapy, integrative therapy for them.

Robin Daly
And so these other practitioners, do you work with them as a team, so to speak, or do you refer your patients to them? How does it work?

Rheda Keder
I refer, most of the time I refer, or some nutritionist I collaborate, but if they need a specific analysis or specific test, I collaborate with them in terms of I refer, I need to refer the patients. Thank you.

Robin Daly
So, in a way, you’re doing a kind of screening process, if you like, at the beginning to try and find out exactly what the situation is, then deciding who the most helpful people are going to be. Okay, you’ve got a lot of nutritional deficiencies. Maybe it’s going to be getting nutritionists in at this point, or, you know, this is a very particular type of cancer. And I think this doctor could help with supporting you through treatment with that, that kind of approach. Which is a reasonable description.

Rheda Keder
Yeah, that’s correct. I would actually add the vitamin, the role of different antioxidants during the process of the cancer journey because there are different vitamins that can help the patients, may help the patients during the cancer journey. So we look at the antioxidants and eventually certain type of vitamins that can

Robin Daly
Right. And is that something you work with yourself, or again, would you put them in touch with a nutritionist?

Rheda Keder
I work through myself, through the study that I’m taking with Patricia Potts.

Robin Daly
Okay. Now, obviously, yeah, part of what you’ve learned with Patricia is that there’s an enormous range of resources out there for people with cancer, aren’t there? I mean, you know, it’s amazing how many things there are. And one of the difficulties with cancer is knowing what’s the right direction for them. There is so much choice. And I assume this is something you could help with. Would you want to talk about that for a little bit?

Rheda Keder
So is the personal eye cancer approach, this is what you were referring?

Robin Daly
Well, for example, the fact that it could be that hyperbaric oxygen is a good choice for this patient. Is that something you would be involved in, in helping them come to a decision to do that?

Rheda Keder
Absolutely. Yes. And obviously, I actually analyze the patients based on their own unique needs. So I’ve done one of the area I focus is not to generalize. So everyone has his own unique cancer and the unique needs. So I try to analyze the situation based on the situation of the patients and then decide what is the best to do. So we know that in the past was a little bit different, right? Because people with the same type of cancer usually go the same way.

Robin Daly
kind of approach, you’re right. Yeah, things have changed in that way for sure.

Rheda Keder
So for my point of view, everyone is different and what I really believe is to take the patient as a 360-degree patient so it’s not just about the body and physiologic situation but also analyze what is the situation in psychological journey for them and what they feeling what their needs is at that moment.

Robin Daly
Okay, well the second time you mentioned that, obviously you feel it’s very important, I’d write with you there. Do you want to say a bit about why you think that the psychological and emotional aspect of cancer is important?

Rheda Keder
Absolutely. And the year I start, I want to underline my experience with my mom and what we miss most as a caregiver and also for my mom journey. And this is another thing why eventually I wanted to become a health coach. Now I can answer to your previous question. Because coaching, I really believe is a vital aspect of cancer therapy and why we can assist patients through their experience. So in terms of personal experience, I believe that having a cancer coach during my experience with my mom could have greatly benefited my mother cancer journey. So at the time, we were, well, my mom was really struggling to come to terms with hair disease, with the hair diagnosis. She was not accepting. And it was very challenging for us to introduce her different therapies. So it was, she was not accepting the therapies and they could be conventional or natural. She was not happy. The introduction of a cancer coach would have provided us with a good support during that time.

Rheda Keder
Also, I think the opportunity to have someone helping us to manage the medical routine and treatment appointments. This is why I also think that working on the psychological side is so important, which could be coaching. It could be, well, we tried a psychological path, but I think that, and still my mom was refusing this, so I think a coaching, a cancer culture, it would give her a better understanding, a better outcome, and also help with improving her visualization, having a vision over her life in the future. My mom was very dark, so she could not see her future anymore. She had a sentence, so the sentence was not a great sentence. Her point of view, she was already at the end of her life, when I wanted to have someone who could support in that terms and give her more vision, visualization, opportunity to see her life in a nice, lighter way.

Robin Daly
So you think that that rather closed view she had of her future, she had a sentence, as you put it, was the reason that all your attempts to bring help were so rejected.

Rheda Keder
Correct. And when the patient reject the therapy could be holistic conventionally makes everything harder. Yes. Unfortunately, the conventional medicine don’t take these on account. So giving a sentence to a person is something that can affect psychologically Yeah. Raiding with law.

Robin Daly
It’s a massive thing to be told you’ve got a very limited time to live and yeah, and of course I was told with kind of certainty, but I could you know, actually nobody really knows so it’s it’s not a reasonable thing to do in my book and To be certain that somebody’s gonna die because actually you don’t know I think you can say you’re in a very bad situation It doesn’t look very good and you’re at great risk of dying But to actually think that a bunch of statistics is a good enough reason to be able to tell somebody They’re going to die in three months or whatever. It is right is is wrong absolutely

Rheda Keder
And the thing is that doctors work a lot in percentage and statistics, and sometimes they forget, they’re talking to people that they don’t know, they don’t understand, and it’s the first time that they’re having these experiences.

Rheda Keder
So also for the caregiver season is a big thing to swallow and to understand because it takes time to accept and understand and also we accept the numbers because it is a tough. I really believe that a cancer coach is an important part of a cancer journey.

Robin Daly
I think that is emerging generally, it seems to the status of cancer coaches as in a useful new tool for cancer is going up very rapidly.

Rheda Keder
Absolutely. Yes.

Robin Daly
Well, I think it’s very interesting the difference between a sentence and some bad news, you know, that you’re in a dangerous situation. One of those that the danger message can be a motivator, the sentence to an awful lot of people is a total demotivator, which I think is what you’re describing to your mum. And that’s the fault with it is A, it’s based on something that’s not real. It’s based on a statistic, which is not a fact. And B, it has this effect on so many people of actually just making them give up on life, which you shouldn’t do that to anybody.

Rheda Keder
Absolutely, also because we don’t know the outcome. And now with the integrative oncology, an integration of everything, it gives a better outcome. And I really, really sold these through my experience. But again, our mind is important and that one of the pillar that can give a very good outcome is the way we think and the way we react to our disease. So it’s absolutely important to give hope and give a vision and give the opportunity to cancer patients to see the future.

Rheda Keder
Fight for something.

Robin Daly
Yeah, as long as somebody is alive, then there is hope.

Rheda Keder
Absolutely.

Robin Daly
you know, and it may be a small amount of hope, but there’s reason to have some. Interesting. So this position, if you like, of a cancer coach, you’ve spoken about it as being, this would have provided your mother with a vision for the future. What other ways do you think the position of the cancer coach is kind of unique and new to the situation?

Rheda Keder
Well, for sure it will support in lifestyle because one is so important to have a great lifestyle. Well, it should be, it is important before in prevention where a cancer patient is vital. So having the opportunity to learn how to eat properly or which type of food to buy me and had the opportunity to show them, for example, what to buy the grocery and the opportunity to learn how to read the labels, which type of product can be good and what type of product is full of toxin or, well, we are full unfortunately of bad ingredients nowadays. So it could be a good opportunity for a cancer patient to learn and to follow. So I think also in this direction, it could be very helpful and also understand eventually different type of exercises, different type of, well, the importance of sleeping. Unfortunately, a lot of people don’t know that sleeping is vital for our immune system. To increase our immune system sleeping at least eight hours per night is very important. So the cancer coach can support also in that direction, yielding a rapport, a trust with cancer patients and educate them in terms of different aspects of a lifestyle that can improve their immune system.

Robin Daly
Mmm, all of which of course has a good effect on their mental and psychological Absolutely situation as well that makes them look much more positively at their ability to improve their own life So yeah, brilliant all right, so We’ve been speaking about the Complexities of responding to an individualized manner to every client, you know, it’s a big deal But maybe you could say a bit more about exactly why this degree of personalization is actually important in cancer care

Rheda Keder
So, well, you think that the personalized approach, it considers the differences in genes and other factors among individuals and their cancer. So, a personalized approach, it comes to, so what it does, it looks at the differences in genes, the environment around the tumor and the personal lifestyle and health. So, the main goals of a personalized cancer medicine is to create treatments that match what’s causing the tumor, to adjust the immune response around the tumor and to make the tumor respond better to treatment and also manage side effects So, the idea of personalized cancer approach is to really get the most benefit for treatments while causing the least harm. So, I think it’s something, well, nowadays a lot of research are in this direction, not only in cancer field but also in different type of medicine and medical treatment. I think it will be the future also with artificial intelligence. But when we talk about cancer field, I think it’s absolutely vital that we start to see the patient as a unique body. Yes, everyone is unique, everyone has a different lifestyle, a different type of nutrition and we need to look at the patient as a unique individual and analyze their unique needs. So, my nutrition is different than your nutrition. So, my way to adjust my nutrition is based on my needs that I have at this time of my life.

Robin Daly
Yeah. Okay. And it’s interesting because I lost the information you’re using in order to assess the individual needs of a person. They’re relatively recent in medical terms. I mean, you couldn’t have had this information 20 years ago because of course all that kind of access to these tests, particularly genetic testing, they just weren’t available. And so it’s a new science in a way, relatively new, and it’s told us how different people are, in a way, is physically shown how different people are. And before that, one-size-fits-all medicine reigned supreme and it largely still does, of course. But it’s very interesting to me that actually the emotional response to being subjected to one-size-fits-all medicine is not good. It doesn’t feel good, does it? It feels like, well, there’s no care for me as an individual. You would just put on a conveyor belt and give them this treatment like we do all the rest. And it’s never felt right. And actually these tests are showing us, well, it wasn’t right. That’s why.

Rheda Keder
Yeah, correct, yes.

Robin Daly
Yeah, I mean, do you want to comment on that?

Rheda Keder
No, I was saying that now I attach myself to metabolic assessments, now through metabolic assessments and through different functional tests, the patient can really have the opportunity to understand what the deficiencies and how to address the deficiencies and where is their unique needs and based on their own personal test.

Robin Daly
So, I’m guessing one part of your role is actually the education of patients in their own disease, if you like, and in their own health, so that in the past medicine was done to you, whereas I assume that your aim is that people understand what’s wrong and what could be the solution, and they choose that solution because it seems the best thing to them. Is that right?

Rheda Keder
Yeah. Yeah, absolutely. And if I can say that in the future, what I believe that medical sector will be more educational and people will understand better and can decide based on what they can see through their own analysis. And yes, absolutely. This is what I do and what I think the future will be to educate people, to prevent also human age, their whole disease, and understand better their lifestyle, where they can actually improve, what they can improve, the role of vitamins, how important to have a type of minerals, why it’s happening something in our body, what happened, and also all the habits, so how to change habits, what to change. And as I said before, how to read labels. And then obviously, at this moment, there is practitioners like, for example, Patricia Pete or me or other colleagues that we can support to understand what is the best to do in terms of deficiencies, or how to increase the immune system, or which type of vitamins can help in a different situation.

Robin Daly
Right. But all the time, the patient is learning from your recommendations. It’s interesting. I mean, to somebody who’s just been newly diagnosed, I mean, people who haven’t got cancer usually don’t want to know about it. They don’t even know what chemotherapy is. And they don’t want to know about it. Why? Because it’s so scary. And they’re hoping they’re not one of the 50 percent who are going to get it. And sort of gave a roulette. But once they’re diagnosed, it’s a massive learning curve as a result. You know, we know nothing to start with. And there’s a whole language associated with the disease, with medicine in general, with all the biology that’s involved. And it can seem a very daunting learning curve to even begin to understand this. So I assume that, again, a coach can be enormously helpful in sort of shepherding somebody along. You don’t need to know everything at once, but it is good to learn about things over time because you’re going to be able to manage your own condition far better if you do. And you’ll be in a much better position to actually stay well.

Rheda Keder
Yeah, absolutely. And I am a member of the UK International Health Association and one of our mission is also to prevent, to give a education on prevention. As you say, a lot of people don’t know anything until they have the news. Right. But what we say, you know, better prevents than sure. Absolutely. So what is, we are on a mission now to really educate people on social media, on LinkedIn, a little bit everywhere, even in our little community and teach them, well, not teach, but educate them how to have a better lifestyle to avoid disease, chronic disease in general. So yeah, so this is something that is important. And I think that I hope that in the future it will have an impact. We try also to work through NHS and hopefully in the future it will happen.

Robin Daly
Well, the beginnings of thinking for our whole health service that it must go in the direction of supporting health and of disease prevention is just, you know, it’s dawning now. I don’t think it’s got very far yet, but the idea is there at least, the concept, the tools to do it haven’t been realised, but of course it’s not that they’re not there. As you know, the tools to do it are already in place because they’ve been hugely studied by areas such as functional medicine and nutrition for years now. So the tools are all ready to go, they just need to be embraced, so that’s the hurdle. So hopefully this will happen and we can actually do something about the ever-rising incidence figures for cancer, which are terrible. So, yeah. Okay, look, we’re nearly out of time. I wonder if you want to give us a little elevator pitch now, just to tell us, summarise the reasons that someone should consider coming to a support specialist like you, rather than going into like…

Rheda Keder
Mm-hmm, yes. So, well, first of all, I think that I am a compassionate person. I had a very strong experience in cancer and I think that having this type of experience made me understand, I think, a little bit the needs of cancer patients. What I offer is, well, compassionate support first of all, a support that comes from my heart and I really want to support people because I really want that they have a better outcome. Based on my experience with my mom, I saw how integrative oncology is important to support a cancer patient during their journey because they can support the immune system. There are better outcome, less side effects on conventional treatments and then the opportunity to talk, to talk to someone. So, I’m here to listen to my patients first, understand what they need so they can come to me to talk and then start a journey together with the mission to improve the immune system and have a better outcome and then a support of cancer coaching which is accountability. So, I will support them day by day until the end of recovery, hopefully, and with the support that is day by day.

Robin Daly
Great. All right, thank you very much. All right, do you want to just finish up by telling us about the way you work? Is all your work online or do you do face-to-face and what’s generally involved in consulting?

Rheda Keder
So I work online, mainly online. I’m based in Bournemouth. I work with different charities, cancer charities in the UK. So people they normally find me on their directory or directly online. I’m very active on LinkedLean. I am very active with the UK Health Coach Association as well. So people they find me a little bit like through other people or mainly online. I will be on Yes2Life events in London.

Robin Daly
Yes, 7th October at our conference, yes.

Rheda Keder
So I will be there with my stance, so I hope that a lot of people that will come and say hello. It would be nice to chat and talk about experience and meet different experiences. So I will be there as well. So mainly, yes, I actually work online, or if they need a face-to-face support, if they are around or set, I can meet them in the place.

Robin Daly
Right, very good. And do you want to give your website address?

Rheda Keder
Yes. So my website address is www.cancersupportspecialist.com and they can book a 30 minute free introduction where we chat and understand the situation and the patient needs. And yes, so this is what my service is doing.

Robin Daly
Lovely. Okay, well look, thanks very much indeed, Rader, for coming on today. It’s been really nice to talk to you. Nice to meet you and I’m looking forward to meeting you in person on the 7th of October at our conference.

Rheda Keder
Absolutely! Yes! Can’t wait! I’m preparing everything!

Robin Daly
Thank you bye-bye. I’m absolutely delighted with the development of the Peat Institute and the emergence of a new generation of experts in cancer support. This type of expertise is desperately needed to provide a guiding light to the now vast numbers who are looking for more than what’s on offer from standard oncology. Do check at Rheda’s website and if you’re a practitioner who’s interested to know more about Peat Institute, then visit peat-institute.com. Many thanks for joining me today. I’ll be back again at the same time next week with another Yes Life show.